Content Marketing Lead

Company: Pentair
Location: Daytona Beach
Posted on: May 5, 2021

Job Description:

Job Description At Pentair, you will work along-side passionate problem-solvers who are committed to the future and are focused on creating a healthier world for all. Throughout our 120 global locations, our values guide us as we create innovative solutions for the world's water challenges. We bring water to life! As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, a generous 401(k) and ESPP to help you save for retirement, plus paid time off and wellness programs to encourage a healthy work/life balance. We have an opportunity for a Content Marketing Lead to join our team! You will be responsible for driving all aspects of content strategy and development for the Pentair Water Solutions direct to consumer (DTC) business. As a critical partner to Marketing - and liaison with Marketing, Product Management, Enterprise Shared Services teams and external creative agencies - the ideal candidate will be adept in DTC content strategy, program management, creative development and channel optimization (online and offline), brand differentiation and consistency, and creative problem-solving. You will report to the Content Leader for our Water Treatment businesses, and will play a critical role in differentiating the Pentair Water Solutions brand and helping to grow Pentair Water Solutions. This role has flexibility to work from one of the following areas: Milwaukee WI, Chicago IL or Daytona FL and can be remote, with some face to face opportunities expected. You Will - Partner with the Marketing team, lead and develop consumer-centric content strategies aligned to DTC business objectives. - Develop strategic content program and campaign briefs to support Business Unit marketing and growth strategies. Partner with Business Unit (BU) strategic, demand and channel marketers to support and inform brief development. - Deliver unique and compelling storytelling and value propositions that differentiate the Pentair consumer brand and offerings and supports growth campaigns. - Drive a 'digital first', omnichannel content development philosophy that includes , apps and social media. - Leverage consumer journey maps and research to consistently inject consumer and channel partner insights into content strategy and program development. - Cultivate strong agency partnerships to plan, manage and execute high quality creative development in cooperation with external partners. - Develop and actively manage content calendars inclusive of supporting content strategies for growth initiatives such as demand campaigns, channel-specific programs and new product launches. - Build and manage a consistent, differentiated brand through compelling consumer-centric content that is aligned to Pentair brand standards. - Manage content budgets and prioritize BU marketing growth campaign content requests in alignment with budgets and available resource capacity. - Contribute to the design and implementation of effective and efficient cross-functional and outside agency partner processes across all stages of content creation and production. - Be responsible for program management, internal content reviews and timely, on-budget delivery of projects as agreed to with the Marketing team. - Facilitate proactive content program information exchange between internal partners, Shared Services and external creative agencies from content project initiation through development, deployment and measurement. Key Qualifications - BS or BA degree in Marketing, Communications or related field. - 7+ years in marketing content development and program management in corporate or agency environment with proven abilities in content marketing strategy, marketing communication execution, developing brand storytelling and differentiated value propositions. - Broad range of DTC / B2C marketing experience. - Experience in all forms of digital and traditional content, including web, digital advertising and social media.. - Experience managing 1-5 (minimum) direct reports. Pentair is an Equal Opportunity Employer Diversity And Inclusion With our expanding global presence, cross-cultural insight and competence are essential for our ongoing success. We believe that a diverse workforce contributes different perspectives and creative ideas that enable us to continue to improve every day. Race, gender, ethnicity, country of origin, age, personal style, sexual orientation, physical ability, religion, life experiences and many more factors contribute to this diversity. We take ongoing action to improve the diversity of our workforce by: - Ensuring leadership involvement and ownership - Attracting and retaining diverse talent at all levels - Fostering a globally aware, inclusive culture - Ensuring our practices are fair and non-discriminatory

Keywords: Pentair, Daytona Beach , Content Marketing Lead, Advertising , Daytona Beach, Florida