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Coordinator, Social Media (IMSA)

Company: NASCAR
Location: Daytona Beach
Posted on: September 23, 2022

Job Description:

International Motor Sports Association, LLC

International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Michelin Pilot Challenge and the IMSA Prototype Challenge, as well as four one-make series: Ferrari Challenge North America, Idemitsu Mazda MX-5 Cup presented by BFGoodrich Tires, Lamborghini Super Trofeo North America and Porsche Carrera Cup North America. IMSA - a company within the NASCAR family - is the exclusive strategic partner in North America with the Automobile Club de l'Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information please visit www.IMSA.com, www.twitter.com/IMSA, www.facebook.com/IMSA or www.instagram.com/imsa_racing.

SUMMARY

The Social Media Coordinator will be responsible for collaborating on and fulfilling the strategy and initiatives designed to achieve long-term audience growth across all platforms. This role will have a strong knowledge of the social media landscape, best practices, and emerging platforms.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

Creates content across social media channels, including, but not limited to, Instagram, TikTok, Facebook, Twitter, LinkedIn, and YouTube.

Maintain creative strategy and brand voice for all social media channels.

Collaborate with Marketing/Communications team on social media calendar, including messaging for announcements, statements, PR, and other digital communications.

Innovate new and creative ways to use social platforms and digital content to tell stories, empower advocates, heighten the user experience.

Have a knowledge of trends, tools, applications, and emerging technologies in the social media space.

Helps develop campaigns for audience growth, tune-in, brand awareness, and Value Propositions.

Assist in reporting on campaign performance, social interaction, and digital communications.

Utilize social listening tools to understand current conversations and how it can create new social opportunities

Track and report analytics data.

Monitor social media results on a daily/weekly/monthly basis in coordination with institution goals and benchmarks.

Other duties may be assigned.

Approximate travel requited: Up to 20%, including weekends.

SUPERVISORY RESPONSIBILITIES

This job has no supervisory responsibilities.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Bachelor's degree (B.A.) and 1-2 years of current experience in social media for a brand or agency or equivalent combination of education and experience.

COMPUTER SKILLS

Proficient on Company provided hardware and software.

LANGUAGE SKILLS

Ability to respond to common inquires or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.

MATHEMATICAL SKILLS

Ability to work with mathematical concepts such as probability and statistical interface, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

REASONING ABILITY

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

OTHER QUALIFICATIONS

Have a comprehensive knowledge of trends, tools, applications, and emerging technologies in the social media space.

Photography and/or graphic design skills excellent writing and grammar, strong project management skills, detail oriented, highly autonomous, strong follow-through, high prioritization ability, strong time management, strong judgement, and critical thinking skills

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand and walk. Specific vision abilities required by this job include close vision.

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

Follow us on Twitter @NASCARJobs to stay current on all of our openings.

Keywords: NASCAR, Daytona Beach , Coordinator, Social Media (IMSA), Advertising , Daytona Beach, Florida

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