Coordinator, Social Media (IMSA)
Location: Daytona Beach
Posted on: September 23, 2022
International Motor Sports Association, LLC
International Motor Sports Association, LLC (IMSA) was originally
founded in 1969 and owns a long and rich history in sports car
racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech
SportsCar Championship, the premier sports car racing series in
North America. IMSA also sanctions the IMSA Michelin Pilot
Challenge and the IMSA Prototype Challenge, as well as four
one-make series: Ferrari Challenge North America, Idemitsu Mazda
MX-5 Cup presented by BFGoodrich Tires, Lamborghini Super Trofeo
North America and Porsche Carrera Cup North America. IMSA - a
company within the NASCAR family - is the exclusive strategic
partner in North America with the Automobile Club de l'Ouest (ACO)
which operates the 24 Hours of Le Mans as a part of the FIA World
Endurance Championship. The partnership enables selected IMSA
WeatherTech SportsCar Championship competitors to earn automatic
entries into the prestigious 24 Hours of Le Mans. For more
information please visit www.IMSA.com, www.twitter.com/IMSA,
www.facebook.com/IMSA or www.instagram.com/imsa_racing.
The Social Media Coordinator will be responsible for collaborating
on and fulfilling the strategy and initiatives designed to achieve
long-term audience growth across all platforms. This role will have
a strong knowledge of the social media landscape, best practices,
and emerging platforms.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
Creates content across social media channels, including, but not
limited to, Instagram, TikTok, Facebook, Twitter, LinkedIn, and
Maintain creative strategy and brand voice for all social media
Collaborate with Marketing/Communications team on social media
calendar, including messaging for announcements, statements, PR,
and other digital communications.
Innovate new and creative ways to use social platforms and digital
content to tell stories, empower advocates, heighten the user
Have a knowledge of trends, tools, applications, and emerging
technologies in the social media space.
Helps develop campaigns for audience growth, tune-in, brand
awareness, and Value Propositions.
Assist in reporting on campaign performance, social interaction,
and digital communications.
Utilize social listening tools to understand current conversations
and how it can create new social opportunities
Track and report analytics data.
Monitor social media results on a daily/weekly/monthly basis in
coordination with institution goals and benchmarks.
Other duties may be assigned.
Approximate travel requited: Up to 20%, including weekends.
This job has no supervisory responsibilities.
To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements listed
below are representative of the knowledge, skill, and/or ability
required. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
EDUCATION and/or EXPERIENCE
Bachelor's degree (B.A.) and 1-2 years of current experience in
social media for a brand or agency or equivalent combination of
education and experience.
Proficient on Company provided hardware and software.
Ability to respond to common inquires or complaints from customers,
regulatory agencies, or members of the business community. Ability
to write speeches and articles for publication that conform to
prescribed style and format. Ability to effectively present
information to top management, public groups, and/or boards of
Ability to work with mathematical concepts such as probability and
statistical interface, and fundamentals of plane and solid geometry
and trigonometry. Ability to apply concepts such as fractions,
percentages, ratios, and proportions to practical situations.
Ability to define problems, collect data, establish facts, and draw
valid conclusions. Ability to interpret an extensive variety of
technical instructions in mathematical or diagram form and deal
with several abstract and concrete variables.
Have a comprehensive knowledge of trends, tools, applications, and
emerging technologies in the social media space.
Photography and/or graphic design skills excellent writing and
grammar, strong project management skills, detail oriented, highly
autonomous, strong follow-through, high prioritization ability,
strong time management, strong judgement, and critical thinking
The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
While performing the duties of this job, the employee is regularly
required to sit and talk or hear. The employee frequently is
required to use hands to finger, handle, or feel and reach with
hands and arms. The employee is occasionally required to stand and
walk. Specific vision abilities required by this job include close
Learn more about this role and our team by applying at
www.careers.nascar.com for consideration.
We are a company unlike any other. We want you to bring your
experience, skills and passion to our close-knit, high-energy
environment in which our employees thrive and where you can
prosper. We know the key to our success is our employees and we
offer highly competitive salaries, a solid benefits package focused
on wellness, and opportunities for you to grow and develop both
personally and professionally. It won't take you long to find out
that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where
all employees feel valued and empowered. NASCAR is an Equal
Opportunity Employer (EEO). We seek to attract and retain the best
qualified people available. All qualified applicants will receive
consideration for employment without regard to race, color, gender,
gender identity and expression, age, national origin, disability,
religion, sexual orientation, genetic information, pregnancy,
veteran status or any basis that is protected by applicable law
except where a bona fide occupational qualification exists.
Follow us on Twitter @NASCARJobs to stay current on all of our
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