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Director of Marketing

Company: Coastal Health & Rehab
Location: Daytona Beach
Posted on: January 26, 2023

Job Description:

Seeking a DIRECTOR OF MARKETING - Clinical Liaison Personnel for our beautiful Coastal Health and Rehabilitation Center! -Competitive pay !!!OVERVIEW:
Responsible for creating and implementing an overall marketing strategy and build relationships in the community while increasing patient census and fostering partnerships with physicians, clinics, hospitals, Assisted Living Facilities, Hospice, and Home Care companies. - To acquire the necessary and appropriate information to facilitate the admission of the resident to the facility from home, hospital, or other facility and to complete the documents necessary for the admission process.RESPONSIBILITIES:

  • Responsible for building and maintaining relationships with acute-care hospitals, health systems, discharge planners, case managers, rehabilitation centers, and assisted living facilities
  • Work with physicians and hospital discharge planners to arrange a smooth transition to the facility
  • Build and maintain relationships with hospitals, physicians, social workers, discharge planners and other referral sources
  • Analyze referrals to ensure facility can meet resident's needs adequately with direction from D.O.N.
  • Facilitate a decision for admission approval and notification of admission approval timely to referring agency
  • Help develop and implement a marketing strategy for the facility with our regional marketing team as well as managers in the field
  • Working closely with the company's Admission's and Business Office Manager
  • Develop marketing materials such as brochures, flyers, ads, campaigns etc.
  • Influence decision making among various stakeholders to generate referrals and admissions from referral sources
  • Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet company goals and objectives
  • Participate in community events and activities that promote company goals and initiatives
  • Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
  • Monitor and report cost-effectiveness of marketing efforts
  • Assist in the Quality Assurance and Performance Improvement (QAPI) process QUALIFICATIONS:EDUCATION / EXPERIENCE:
    • Bachelor's degree in Marketing, Communications or related field
      • At least three (3) years' experience in marketing management, preferably in health care
      • Proven experience as Marketing Director, preferably in Senior Living/Skilled Nursing
      • Ability to market aggressively and deal tactfully with customers and the community
      • Demonstrate excellent communication, negotiation, and public relation skills
      • Demonstrate autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities
      • Analytical and creative thinking
      • Great communication and interpersonal skills SUPERVISORY RESPONSIBILITIES:
        • This position directly supervises the facility marketing staff WORK ENVIRONMENT:
          • This job operates in a professional healthcare office environment
          • This role routinely uses standard office equipment PHYSICAL REQUIREMENTS:
            • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
            • While performing the duties of this job, the employee is required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear.
            • The employee must occasionally lift or move office products and supplies, up to 20 pounds.

Keywords: Coastal Health & Rehab, Daytona Beach , Director of Marketing, Advertising , Daytona Beach, Florida

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