Assistant Vice President for Marketing Strategy
Company: Embry-Riddle Aeronautical University
Location: Daytona Beach
Posted on: January 14, 2019
Assistant Vice President for Marketing Strategy Job Description - Assistant Vice President for Marketing Strategy (180604) Embry-Riddle Aeronautical University, the world's leading aviation and aerospace university, seeks a visionary story teller and innovative marketing professional with higher education experience. The AV P will play an important role in advancing institutional brand visibility and reputation, ensuring that a clear strategy is in place guiding all marketing initiatives and helping to sustain and accelerate Embry-Riddle's position as an aviation, aerospace, business and engineering powerhouse.-- Reporting to ERAU's Vice President for Marketing and Communications, the AVP will work with and oversee a talented group of designers, event planners, writers, strategists, and project managers charged with developing compelling creative content and design, rooted in strategy and linked to ERAU's strategic plan. With a significant focus on the university's mission to attract students, the AVP will coordinate cross-departmental and cross campus campaigns.-- Working in close collaboration with colleagues in News and Media Relations, Digital Strategy, and Special Events, the AVP will build and support brand communication efforts; analyzing the performance and effectiveness of existing and proposed campaigns and seeking opportunities to leverage assets from media and digital in support of general marketing. The AVP will oversee the development and dissemination of brand guidelines and marketing messages for key audiences, including prospective students, donors (in collaboration with an advancement communications unit), current students, industry partners, research funders and other stakeholders.-- The AVP will collaborate with colleagues across the marketing and communications team on two residential campuses in Daytona Beach, Florida and Prescott, Arizona serving 9000 students, as well as the university's growing global network serving an additional 22,000 students in over 130 locations. The AVP will make use of a comprehensive suite of marketing and communication tools, including branding, advertising, licensing and digital media.-- In addition to managing and coordinating the activities of a diverse creative / marketing and exhibits team, the AVP's duties will include developing strategic marketing plans and budgets to advance both individual projects and the university's broader institutional goals.-- The AVP will put in place and oversee a uniform ---look and feel--- for the Embry-Riddle brand based on effective, up-to-date branding & identity guidelines, to be implemented across all printed marketing collateral, digital campaigns, events and location signage.-- ---- Scope:---- This position will report to the Vice President for Marketing and Communications and work in partnership with academic leadership, including the provost, chancellors, deans, department chairs and faculty. Qualifications Required Education and Experience:-- Bachelor's degree. 7-10 years of professional experience in a higher education marketing role. Supervisory and budget management experience.-- Examples of ability to develop multi-channel marketing campaigns from concept to completion. Ability to collect, interpret and leverage marketing analytics.-- Strong writing and presentation skills. Experience identifying and managing vendor relationships. Preferred Qualifications: Master's degree.-- -- -- Interest in aviation, aerospace, STEM and technology. Strong portfolio of higher education marketing campaigns.-- -- Knowledge, Skills, and Abilities: Broad knowledge of the wide array of marketing mechanisms, tactics, and markets. Strong interpersonal skills to support effective teamwork. Ability to calmly, effectively handle a variety of different projects and tasks, often under tight and shifting deadlines. Big picture vision. Application Instructions In addition to completing the required application, provide a resume, a cover letter addressing how your experience fits this position, and a list of three professional references (not to be contacted without applicant's permission).-- -- More About Embry-Riddle Aeronautical University Embry-Riddle Aeronautical University, the world's largest, fully accredited university specializing in aviation and aerospace, is a nonprofit, independent institution offering more than 80 baccalaureates, master's and Ph.D. degree programs in its colleges of Arts & Sciences, Aviation, Business, Engineering and Security & Intelligence.-- The Chronicle of Higher Education.Category: Marketing & Biz Dev, Keywords: VP Marketing Communications
Keywords: Embry-Riddle Aeronautical University, Daytona Beach , Assistant Vice President for Marketing Strategy, Advertising , Daytona Beach, Florida
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