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Sr Marketing Manager

Company: TopBuild
Location: Daytona Beach
Posted on: March 17, 2020

Job Description:

Sr Marketing ManagerCome join our marketing team as a Sr Marketing Manager and lead strategic Marketing programs! Spearhead the creative and ad development team and campaign planning and execution across all business units and divisions. Help plan and execute the overarching Marketing strategy with key stakeholders including peer Digital Marketing team.Functions:Manage creative and ad process and outputs Manage a team of 2 internal designers and one or more external creative agenciesManage the overall process of executing over 300 annual field advertising requests including initial project brief, communication with requestor, development of advertising assets, stakeholder review, final completion, budgeting and end-to-end tracking.Create and manage brand standards for all TopBuild brands including logo, identity, palette, uses and legal requirementsDevelop graphic design and advertising content for any internal or external uses, including copy and visuals and ensure proper review and approval by key stakeholders including Safety, Legal, HR, executive team or othersProvide design guidance to 3rd party partners developing designs, advertising or other content for TopBuild projects, including mood or design board, initial comps, mock-up designs, photo/video/copy elements or other support materialsManage 3rd party partners who are developing designs, advertising or other content for TopBuild projectsManage all integrated campaignsWork with branches to identify the right tactics, budget and advertising material to support their requestsDevelop and execute national campaign recommendations including placing and executing media plans for any national brands or effortsProject manage all efforts and spendImplement strong tracking approach to project queue, deliverables, implementation dates and requirementsContinuous communication with field requestor and stakeholder reviews as necessary by Legal, HR, Safety and executive teams?Develop, scale, implement and manage paid media platformsIdentify cost-effective, scalable paid media opportunities to support local branch growthDevelop scalable approaches or 3rd party relationships to execute commonly requested tactics:EmailDirect mailMass door-hangingRadio / local TVPartner with Digital Manager to ensure cohesive approach to online paid tacticsWork with Digital Manager to determine optimal approach to paid online mediaLead strategic Marketing programs and content plans Develop business case and project plan for periodic strategic Marketing effortsRecent examples include print-on-demand catalog, branded apparel e-comm store, lead tracking in field, etc.Develop content strategies and editorial calendars for each line of business.Ensure consistent implementation across all areas of Marketing online and offlineManage/co-manage content creation resources and process with Digital ManagerDevelop and provide creative, design and web teams with project input, requirements, deadlines to kick start new lead gen projects and deliver required assets to execute.?Co-own performance analytics program Determine lead generation potential for each tactic and build performance forecast and growth targets for eachPartner with Digital Marketing lead to produce a performance dashboard for paid media, online and offline tacticsManage financial and lead generation budget with/for local branchesWork closely with IT and Finance to maximize performance measurement potentialRequired Skills:10+ years' experienceExperience in executing paid, earned and owned media including online and offline tactics--Experience in content development and implementationExperience managing Marketing and media agenciesHands-on experience with CRM, Email/DM tools,Comfort with data, financials and performance analysisStrong project management and cross-functional working relationshipsStrong rapport with field teams?We Offer These Benefits:Competitive Pay & Benefit PackageMedical, Dental, Vision, 401K, Life, DisabilityFlexible spending account (FSA)Tuition ReimbursementTopBuild Corp. is an equal opportunity employer. EOE Protected Veterans/Disability.

Keywords: TopBuild, Daytona Beach , Sr Marketing Manager, Executive , Daytona Beach, Florida

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