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Regional Marketing Manager- East Coast

Company: Sears Holdings Corporation
Location: Daytona Beach
Posted on: November 23, 2020

Job Description:

Regional Marketing Manager Under the direction of the Field Marketing Director, the primary function is to provide field training and support to marketing Assistant Managers, Supervisors, and In-Store Marketers so that optimal performance is achieved. In addition, the Regional Manager will be a key partner in developing the In-Store program to ensure the most efficient and effective marketing strategy. SCOPE OF RESPONSIBILITY: Assist Director of Field Marketing with the development and implementation of annual In-Store marketing business plans. Responsible for budgeted net revenue as established by the Company. Manage a staff of 18-25 exempt Managers. The staff encompasses approximately 3 - 5 Assistant Managers with direct reports of averaging 3-5 Supervisors. Each Supervisor will supervise 6 to 15 In-Store Marketers. Meet or exceed the regions budgeted staffing hours by net revenue, lead flow, productivity, stores staffed, hot calls, confirmation, and CLPH per Standard Operating Procedures. Along with the Assistant Manager, responsible for establishing and building positive relationships with the Full-line store management within the assigned market. Responsible for managing expense control to achieve budget. Ensure excellent quality and customer service practices are upheld. JOB RESPONSIBILITIES: Responsible for achieving budgeted staffing hours, productivity, confirmation, and net revenue from each region in order to meet the program budget. Manage, hire, train, and motivate Assistant Managers. When needed, provide hands-on training and assistance to Supervisors and In-Store Marketers. Responsible for ensuring new Assistant Managers and Supervisors complete the Manager Capability Framework Training within the timeframe specified. Monitor Monthly/Quarterly Lead Status Reports for NG lead improvement performance with In-Store Marketers. Communicate Weekly with the assigned APC Market Coordinator to identify opportunities for lead conversion budget for the territory. Communicate regularly with HR Reps to target areas for staffing needs and alternative recruiting sources to meet staffing goals. Direct and assist Assistant Managers in hiring, staffing, and training of In-Store Supervisors. Monitor In-store Recruiting Hotline call sheet response to ads placed. Direct Assistant Managers and Supervisors to use Sears/Kmart Odyssey and other alternative sourcing options. Maintain consistency in delivering and monitoring of best practices for recruiting, hiring, training processes throughout the region. Train, coach, and monitor Assistant Manager, Supervisors on competency-based interviewing skills, motivational techniques to ensure established guidelines are being used. Complete Performance Appraisals for Assistant Managers and oversee Performance Appraisals for In-Store Supervisors and In-Store Marketers (when applicable). Must have the ability to performance manage Assistant Managers, Supervisors, and In-Store Marketers. Adhere to established SHC guidelines for timely feedback and performance improvement (PPI). Develop incentive plans to keep productivity high and turnover low within Assistant Manager, Supervisor, and In-Store Marketer positions. Promote unity and teamwork within the department through leading by example and appropriate handling of differences within the department or team members. Demonstrate professionalism at all times. Perform other duties as assigned. Specific Requirement: Must have the ability to walk, stand, and move around for extended periods of time. Role-specific abilities/skills The ability to organize, prioritize, and multi-task is essential. Must be self-motivated in order to maintain high performance from a home-based office (if applicable). Excellent communication and leadership skills are required. Ability to balance multiple priorities at one time, dealing with shifting priorities, and handling employee problems and issues. Interpersonal skills and good problem-solving skills are necessary for the management of employees. Ability to work under pressure. Individual must be computer literate and have home-based internet access. Ability to manage & develop exempt associates in team & relationship building, hiring, and staffing, & measuring work.

Keywords: Sears Holdings Corporation, Daytona Beach , Regional Marketing Manager- East Coast, Executive , Daytona Beach, Florida

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