Marketing Director - Daytona Beach
Company: Tanger Factory Outlet Centers, Inc.
Location: Daytona Beach
Posted on: February 15, 2021
If you are a job seeker with a disability and require a
reasonable accommodation to apply for one of our jobs, you will
find the contact information to request the appropriate
accommodation by visiting the following page: As the Marketing
Director and a member of the management team, your passion to
increase center sales and traffic will help you drive the Marketing
and Marketing Partnerships of the center, promote the center and
retailers, and create sponsorship and media income opportunities
that will make Tanger a First Choice destination and shopping
experience. In this role, you will be an instrumental part of our
team by connecting closely with retailers to provide them with the
services and support they need to be successful. Your interface
with customers will ensure more frequent visits to shop and share
their positive experience with friends and family. Speaking to our
motto, "Do It Now, Make It Happen, Have Fun", you will assist the
General Manager in developing a comprehensive strategic business
plan to include advertising, special events, and serving as an
ambassador for our brand. You will work closely with our Customer
Service team to deliver the highest level of service to our
shoppers. We will look to you to champion improvements, tackle
problems, and demonstrate leadership. If you are an enthusiastic
individual who thrives in a challenging, forward thinking, and
fast-pace team environment, then this is the job for you. Tanger
Outlets offers a dynamic learning environment with opportunities to
advance and learn alongside accomplished business leaders.-- We
offer excellent benefits for our full-time team members, to list a
- Medical, Dental, and Vision coverage
- 401(k) with generous match
- Paid PTO, Holidays and Bereavement Leave
- Tuition Reimbursement
- Wellness Incentives How can you contribute to what we do?
- Customer-centric and community oriented, you will develop and
execute an annual marketing plan and budget which increases center
sales and traffic, drives sponsorship and media sales, supports
Tanger corporate programs and positions Tanger and the center as
good corporate citizens.
- As the primary Business Development representative for the
center, you will embrace creating mutually beneficially marketing
partnerships in order to meet annual revenue goals established by
the company. You will be able to effectively prospect, canvass and
close media, sponsorship, and non-transactional revenue deals with
insight and integrity.
- You will monitor and maintain the marketing budget, be able to
account for variances and adjust your plan and budget in response
to the real time business climate. You will complete monthly
financial forecasts managing real time revenue and expense
positions, providing frequent updates to GM.
- Keenly aware of the current retail landscape and consumer
trends, you will create and/or execute national and local programs
that integrate retailers, drive traffic and sales, create revenue
opportunities and generate positive publicity for the center.
Results should be trackable and ROI analyzed for programs.
- In order to achieve personal and property sales goals and drive
NOI, you will actively create and sell media, sponsorship, and
- Managing the local sales process from beginning to end, you
will establish a pipeline, refine sales targets and pitches, and
cultivate relationships with brand-appropriate partners in pursuit
of center deals.
- In this role, you will effectively communicate the benefit of
Tanger Outlets and offer marketing and advertising solutions to
- Collaborating with RVP of Marketing, Corporate Marketing and
media agency you will develop targeted advertising and media
- Using area print and broadcast resources you will garner
publicity on a local and regional level. You will prepare and
distribute press releases and media alerts, as well as maintain an
updated media contact list for the center's market.
- You will provide retailers with the support they need to be
successful by cultivating strong retailer relations, working with
the General Manager to host quarterly meetings, and communicate via
a monthly newsletter.
- We will look to you to flawlessly execute national, regional
and local Marketing and Marketing Partnership programs.
- Engaging with the local community, you will develop and execute
a local tourism strategy to include bus and tour group programs,
partnerships and cross-promotions with local hotels, resorts and
other tourist destinations. You will participate in festivals,
conventions and trade shows as applicable.
- You will develop positive working relationships with community,
civic leaders and the city. To benefit the center's growth and
increase awareness of the center's and Tanger's role as a good
corporate citizen, you will participate actively in the area
Chamber of Commerce, Convention and Visitors Bureau, Welcome
Centers and other city organizations.
- With the goal of moving business forward and eliminating
obstacles to progress, you will ensure field support for all Tanger
Corporate Departments, as required including Marketing, Leasing,
- Inspiring success, you will oversee management of Shopper
Services, including hiring, training, budget management, progress
against goals and performance of Shopper Services staff.
Communicating effectively, you will ensure that customer service
representatives deliver outstanding service to shoppers and
retailers. What skills are necessary for success?
- You naturally use independent judgment, critical thinking and
prioritization to understand changing business needs.
- You possess the ability to identify areas of ambiguity and
think strategically to make decisions within established policies
- You have management/supervisory experience and demonstrated
leadership capacity, including the ability to mentor, influence and
motivate others. You have the ability to evaluate assigned
personnel, establish priorities, provide training and ensure
property marketing and business development plans are executed
- You are an exceptional communicator with a passion for people
with strong interpersonal skills and are comfortable working in a
team-oriented environment. Building team relationships to increase
performance, cohesion, and engagement is important to you.
- You have exemplary presentation skills and have no problem
speaking effectively with retailers, customers, vendors, and
- You are comfortable in a fast-paced environment and possess
exceptional organizational and time management skills which help
you prioritize and manage multiple high-level projects with
timelines even through frequent interruptions and changing
- You are proficient in Microsoft Word, Excel, PowerPoint, Office
365, and are able to quickly learn Tanger systems.
- Your education includes a bachelor's degree from an accredited
university and 4+ years of experience in marketing, sales, public
relations, hospitality or any combination of equivalent education
and experience. Experience in the commercial real estate industry
or a retail environment is a plus.
- Working a flexible schedule to accommodate business needs,
including holidays, is no problem.
- You are able to travel via commercial airlines and maintain a
valid driver's license to operate your own vehicle or rental car in
a safe manner. This position requires up to 5% travel. Who will you
- You will collaborate with your team as well as corporate office
staff located at our headquarters in Greensboro, North Carolina.
Partner with Tanger Outlets and be a part of our extraordinary
team! Tanger Factory Outlet Centers, Inc. (NYSE: SKT) is a leading
operator of open-air upscale outlet shopping centers that owns, or
has an ownership interest in, a portfolio of 38 centers. Tanger's
operating properties are located in 20 states and in Canada,
totaling approximately 14.1 million square feet, leased to over
2,700 stores operated by more than 500 different brand name
companies. The Company has more than 39 years of experience in the
outlet industry and is a publicly-traded REIT. For more information
on Tanger Outlet Centers, call 1-800-4TANGER or visit the Company's
website at www.tangeroutlets.com . Tanger Outlets has a fast-paced,
entrepreneurial culture that values a diverse workforce. With an
emphasis on diversity, Tanger is proud to be an Equal Opportunity
Workplace. All employment decisions are based on qualifications,
merit, and business need. E-Verify -- is a registered trademark of
the U.S. Department of Homeland Security EOE. Drug Free Workplace.
A background check will be conducted for this position. Tanger
Management, LLC participates in E-verify.
Keywords: Tanger Factory Outlet Centers, Inc., Daytona Beach , Marketing Director - Daytona Beach, Executive , Daytona Beach, Florida
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