Director of Marketing
Company: Coastal Health & Rehab
Location: Daytona Beach
Posted on: March 17, 2023
Job Description:
Seeking a DIRECTOR OF MARKETING - Clinical Liaison Personnel for
our beautiful Coastal Health and Rehabilitation Center!
-Competitive pay !!!OVERVIEW:
Responsible for creating and implementing an overall marketing
strategy and build relationships in the community while increasing
patient census and fostering partnerships with physicians, clinics,
hospitals, Assisted Living Facilities, Hospice, and Home Care
companies. - To acquire the necessary and appropriate information
to facilitate the admission of the resident to the facility from
home, hospital, or other facility and to complete the documents
necessary for the admission process.RESPONSIBILITIES:
- Responsible for building and maintaining relationships with
acute-care hospitals, health systems, discharge planners, case
managers, rehabilitation centers, and assisted living
facilities
- Work with physicians and hospital discharge planners to arrange
a smooth transition to the facility
- Build and maintain relationships with hospitals, physicians,
social workers, discharge planners and other referral sources
- Analyze referrals to ensure facility can meet resident's needs
adequately with direction from D.O.N.
- Facilitate a decision for admission approval and notification
of admission approval timely to referring agency
- Help develop and implement a marketing strategy for the
facility with our regional marketing team as well as managers in
the field
- Working closely with the company's Admission's and Business
Office Manager
- Develop marketing materials such as brochures, flyers, ads,
campaigns etc.
- Influence decision making among various stakeholders to
generate referrals and admissions from referral sources
- Continuously conduct market assessments and develop a
comprehensive marketing plan designed to meet company goals and
objectives
- Participate in community events and activities that promote
company goals and initiatives
- Provide leadership in strategic planning including identifying
opportunities for additional or improved services to address
customer needs
- Monitor and report cost-effectiveness of marketing efforts
- Assist in the Quality Assurance and Performance Improvement
(QAPI) process QUALIFICATIONS:EDUCATION / EXPERIENCE:
- Bachelor's degree in Marketing, Communications or related field
- At least three (3) years' experience in marketing management,
preferably in health care
- Proven experience as Marketing Director, preferably in Senior
Living/Skilled Nursing
- Ability to market aggressively and deal tactfully with
customers and the community
- Demonstrate excellent communication, negotiation, and public
relation skills
- Demonstrate autonomy, organization, assertiveness, flexibility
and cooperation in performing job responsibilities
- Analytical and creative thinking
- Great communication and interpersonal skills SUPERVISORY
RESPONSIBILITIES:
- This position directly supervises the facility marketing staff
WORK ENVIRONMENT:
- This job operates in a professional healthcare office
environment
- This role routinely uses standard office equipment PHYSICAL
REQUIREMENTS:
- The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this job.
- While performing the duties of this job, the employee is
required to stand; walk; sit; use hands to finger, handle, or feel
objects, tools or controls; reach with hands and arms; climb
stairs; talk or hear.
- The employee must occasionally lift or move office products and
supplies, up to 20 pounds.
Keywords: Coastal Health & Rehab, Daytona Beach , Director of Marketing, Executive , Daytona Beach, Florida
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