General Manager

Company: Ralph Lauren Corporation
Location: Daytona Beach
Posted on: May 1, 2025

Job Description:

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.Position OverviewAs the General Manager, you are responsible for focusing on developing leadership talent, running a profitable business and executing strategic initiatives to deliver an exceptional customer experience and exceed financial results. Success is achieved through optimizing customer engagement, deliberate talent development and increasing overall productivity, while delivering the highest level of brand integrity standards. You are the link between the brand vision and how it comes to life in your store.

• Direct responsibility for sales and profit performance, ensuring sales & margin goals are met
• Own strategic planning and execution of company initiatives, optimizing impact for your store location
• Create a consistent customer experience aligned to RL brand expectations by setting a vision to inspire your store team
• Shape a client development strategy and lead community outreach efforts in your market
• Set talent strategy for your store, building and developing a team with the customer at its core, who can deliver on your vision
• Source, recruit and retain high performing talent through continuous feedback and coaching
• Educate and train team to build new skills and enhance capabilities
• Maintain exceptional productivity standards through impeccable process management including inventory and store shrink goals
• Champion use of new technology in support of New Ways of Selling techniques and More Ways to Shop to drive business result
• Uphold all company policies and procedures
• Provide feedback to cross-functional partners, identifying high profit potential and category business trends for your store market
• Ensure sales floor and all store standards exceed expectations at all times
• Create an inclusive environment aligned to core Ralph Lauren Company values and Cultural Focus AreasExperience, Skills & Knowledge
• College Degree or equivalent a plus
• Retail Management or similar industry experience in a complex, high-volume or high-profile specialty environment preferred
• Ability to effectively communicate with customers and store personnel
• Ability to maneuver around the sales floor, stock/dressing room, cashwrap and office; work around/with chemicals, lift/climb up to 30 lbs. and climb moderately
• Ability to operate the register, stand, move and walk for multiple hours
• Ability to work a flexible schedule to meet the needs of the business, which will require day, evening, weekends and may include overnight shifts and travel (as required)
• Proven track record of success, including a demonstrated ability to build and maintain positive working relationships with customers, management and co-workers.
• Business acumen
• Strong planning and prioritization/time management skillsRalph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
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Keywords: Ralph Lauren Corporation, Daytona Beach , General Manager, Executive , Daytona Beach, Florida