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Director Of Marketing And Business Development

Company: Heritage Waterside Senior Living
Location: Daytona Beach
Posted on: July 14, 2019

Job Description:

Seeking Top Professional-Marketing/Business Development Director The ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns.----ResponsibilitiesMarket Heritage Waterside Senior Living to our local communityEngage with potential residents and their families, tour, complete move-inAnalyze and track performance marketing performance metricsCollaborate with internal and external clients and partnersManage marketing budget and show projected ROI QualificationsAA degree or equivalent 3-10 years of relevant experience preferredExcellent leadership and communication skillsFluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) If you are a professional, have proven success, operate with integrity, and have existing local healthcare relationships looking for an innovative company that understands a positive team culture with advancement opportunities, Heritage Waterside is looking for you.Heritage Waterside Assisted Living is in search of the best of the best. Our Marketing/Business Development Director will find a company full of culture, a positive work environment and above average, expansion, competitive compensation.Heritage Waterside is a progressive Assisted Living/Memory Care Community located in Daytona Beach Shores, Florida serving our residents in their home.--Resort-Style Assisted Living and service provides our families with the highest level of services in our industry. Above average compensation, competitive benefits, PTO, opportunity for advancement with company growth on the horizon provides a very real exploding opportunity for the right individual.The Marketing/Business Development Director will be looking to make a significant impact, make a difference in the lives of their team members, residents. It is very important to our company that the Marketing Director possesses our core value of INTEGRITY, as our community and team opporate to be the best in our industry. While operating with integrity and professionalism might sound simple, it is in fact the basic principle that guides every decision we make. Compassion, commitment and Integrity first is communicated to every team member that we hire and is demonstrated with every resident that we have been entrusted to care for! We offer competitive salary, rewarding healthcare benefits and career advancement opportunities! Heritage Waterside is an EOE/DFWP Employer STANDARD REQUIREMENTSIs knowledgeable of resident rights and ensures an atmosphere which allows for the privacy, dignity and well-being of all residents in a safe, secure environmentSupports and cooperates with specific procedures and programs for:Safety, including universal precautions and safe work practices, established fire/safety/disaster plans, risk management, and security, report and/or correct unsafe working conditions, equipment repair and maintenance needsConfidentiality of all data including resident, employee and operations dataQuality Improvement and compliance with all regulatory requirementsCompliance with current law and policy to provide a work environment free from sexual harassment and all illegal discriminatory behaviorSupports and participates in common teamwork:Cooperates and works together with all co-workersUses tactful, appropriate communications in sensitive and emotional situationsFollows up as appropriate with supervisor, co-workers or residents regarding reported complaints, problems and concernsCompletes requirements for in-service training, acceptable attendance, uniform and dress codes including personal hygiene, and other work duties as assigned ESSENTIAL DUTIES AND RESPONSIBILITIES.Coordinates the Company's future market growth plans (long-term marketing objectives) with regards to products, services and markets.Plans and implements the Company's advertising and promotion activities including copywriting, design, layout, and production of promotional materials.Coordinates with Administrators the Company's long-range strategic planning activities.Answer initial inquiry calls and give guided tours to prospects and their families.Visit residents in the hospital or nursing home to maintain potential relationships.Make community contacts to referral sources that would be in a position to influence a prospective client or family.Supervises, evaluates, and counsels the marketing staff: Resident Specialist, Outreach Specialist, and Resident Services.Designate and train appropriate staff to handle inquiries and tours while out of the facility.Report census daily. Submit sales contact reports and tracking reports monthly.Develop advertisements for local advertisements within the allowed budget guidelines.Continuous inspection of the facility. Report findings and enhancement ideas to the Administrator.Attends daily marketing and staff meetings.Plan and execute outside marketing events.Furthers the goals and positive, professional image of the Company by acting as a link between Heritage Waterside, its residents, and the general public. Benefits offered:Above average compensationPaid time offHealth insuranceTremendous opportunity for advancement Compensation range 75k-100k. Send resume with cover letter to the Executive Director - Corey Shenk 386-256-2015

Keywords: Heritage Waterside Senior Living, Daytona Beach , Director Of Marketing And Business Development, Executive , Daytona Beach, Florida

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