General Manager - Boutique Upscale Hotel (Daytona Beach)
Company: Reliance Hotel Group
Location: Daytona Beach
Posted on: March 11, 2023
Job Description:
Job Summary and Mission
Functions as the primary strategic business leader of the property
with responsibility for all aspects of the operation, including
guest and associate satisfaction, human resources, financial
performance, sales and revenue generation and delivering a return
on investment to Reliance Hotel Group, the Brand/franchisor, and
property ownership. Verifies implementation of the Brand service
strategy and brand initiatives with the objective of meeting or
exceeding guest expectations, increased profit and market share.
Holds property leadership team accountable for strategy execution
and guides their individual professional development. The position
ensures brand sales engines are leveraged and initiates independent
and proactive sales activities, when appropriate, to generate
demand. Verifies that the objectives and goals of Reliance Hotel
Group, Brand/franchisor, and property owners work together to
achieve brand positioning and success. Builds owner loyalty through
proactive communication, setting and managing expectations and
delivering solid business results. The position is actively
involved in the local community and builds strong relationships
with local officials, businesses, and customers.
Summary of Key Responsibilities
Responsibilities and essential job functions include but are not
limited to the following:
Business Strategy Development
- Stays current with industry trends and monitors strengths and
weakness of competition
- Explores new business opportunities
- Develops business plans designed to maximize property customer
satisfaction, profitability, and market share
- Ensures property business plans are aligned with brand business
strategies
Business Strategy Execution
- Executes business plans designed to maximize property customer
satisfaction, profitability, and market share
- Ensures that property business plans and associates are aligned
with Brand business strategies
- Holds property leadership team accountable for successful
delivery of business plans
- Experiments with new ideas and takes calculated risks to
improve guest satisfaction and profitability
- Evaluates the success of property business strategies to inform
future business plan enhancements
- Continually ensures business plans and actions have a positive
impact on property performance
Sales and Marketing
- Works closely with Sales and Marketing team to develop revenue
generating strategies for property
- Identifies new business leads, develops tailored sales
approach, and actively pursues leads with Sales and Marketing
team
- Ensures sales and marketing strategy is aligned with brand
strategy and is effectively executed against established
goals
- Ensures property leaders understand and leverage Brand demand
engines to full potential
- Augments guest preference for property through booking ease and
quality interactions with sales force
People Management and Organizational Capability
- Creates a cohesive and high-performance leadership team that
continuously strives for positive results and improvement
- Coaches leadership team by providing specific feedback and
holds them accountable for performance
- Creates learning and development opportunities for
associates
- Creates and effectively executes development plans for both
direct reports based on their individual strengths, development
needs, and career aspirations
- Ensures all managers are doing the same for their direct
reports
- Identifies resource needs to strengthen property team
- Creates succession plans for future job openings
- Actively supports the staffing process
- Ensures effective work processes, systems and teamwork are in
place to maximize individual and overall property performance
Brand Champion
- Serves as a passionate brand advocate and ensures that the
intent of the brand is pulled through in the guest
experience
- Communicates a clear and consistent message regarding property
and Brand goals to associates, property leadership team, and
owners
- Serves as a role model by demonstrating exceptional work ethic
and service delivery for all associates on property
- Champions change
- Inspires and motivates team to achieve operational excellence,
while representing brand values in all actions
Business Information Analysis
- Reviews business related data such as market share, financial
performance, inventory, associate engagement, and customer
satisfaction
- Analyzes business information to proactively address changing
market conditions, ensure property operates within budgetary
guidelines, and achieves profit margin goals
- Uses business information to identify indicators of product and
service successes and opportunities for improvement
- Integrates business information into business plans
Associate and Labor Relations
- Ensures all associates are treated fairly, and with respect;
builds rapport with associates by fostering an environment of open
communication and spending time with associates on the
frontlines
- Makes self-available to associates ("open door
policy")
- Ensures pay and benefits are appropriate for labor
market
- Celebrates the success of associates in a public way
- Works with Human Resources to maximize associate engagement and
monitor local labor environment to address issues as needed
Revenue Management
- Works with Revenue Management team to develop effective pricing
strategies, balancing seasonality, economy, customer segments,
property objectives and customer satisfaction
- Established revenue strategy that supports brand positioning in
local market
- Ensures demand forecasting and sound revenue practices are in
place to maximize yield
- Identifies ways to grow occupancy, RevPAR, and market share by
researching and staying aware of competito
Education and Experience
- 2-year degree from an accredited university in Business
Administration, Hotel and Restaurant Management, or related major;
8 years' experience in the management operations, sales and
marketing, finance and accounting, or related professional
area.
- OR 4-year bachelor's degree in Business Administration, Hotel
and Restaurant Management, or related major; 6 years' experience in
the management operations, sales and marketing, finance and
accounting, or related professional area.
Preferred
- General Manager/Rooms Division Manager or equivalent experience
at a 80+ room full-service upscale property.
- Ability and willingness to work flexible hours including
weekends, holidays, and late nights.
- Industry work experience, demonstrating progressive career
growth and a pattern of exceptional performance.
PI203368814
Keywords: Reliance Hotel Group, Daytona Beach , General Manager - Boutique Upscale Hotel (Daytona Beach), Hospitality & Tourism , Daytona Beach, Florida
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