GENERAL FUNCTION: The Personal Banker I is a branch position
focused on using the consultative sales process to proactively
identify and meet the financial needs of customers or prospects.
The Personal Banker I maintains focus
onacquiringnewhouseholdsand/or deepening existing customer
relationships through a variety of activities, including but not
limited to lobby leadership (Financial Centers) or aisle time (Bank
Marts) and tele-consulting. This role is responsible
forprocessingtellertransactionsas well as working as a member of
the platform staff.
ESSENTIAL DUTIES & RESPONSIBILITIES:
o Use the consultative sales process and Financial Needs Assessment
to build a thorough customer profile and identify short and long
term financial needs.
o Maintain an in-depth knowledge of Retail consumer and small
business products/services and recommend appropriate solutions
using our value proposition.
o Utilize CAMP and other approved Marketing tools to proactively
reach out to customers and set appointments for periodic financial
o Establish close working relationships with assigned Business
Partners (Mortgage, Business Banking Officers and Investment
Executive), referring customers when appropriate to provide timely,
holistic financial solutions.
o Work with the Financial Center team to consistently meet/exceed
customer experience and production goals and enhance year-over-year
revenue growth as measured by the Financial Center P&L.
o Provide guidance to Customer Service Representatives with respect
to the sales and service process.
o Promote customer satisfaction with a friendly, helpful demeanor
o Act with confidence by answering customer questions and owning
o Maintain a position of trust and responsibility by keeping all
o Follow the Bancorp Code of Business Conduct and Ethics and other
related policies, maintaining ethical behavior at all times.
o Adhere to established policies and procedures while
opening/servicing the full range of Retail products.
o Participate in the consumer loan and bankcard process, owning
sourced loans from application through closing.
o Facilitate opening and/or closing procedures as a member of the
platform staff as necessary.
o Work with the Financial Center Manager and/or Customer Service
Manager, to maintain efficient branch operations.
o Process teller transactions and maintain a personal balancing
record that is in line with policy. (Time spent on the CSR line
will vary between 25%-60%, depending on branch staffing model
SUPERVISORY RESPONSIBILITIES: None.