Director, Consumer Insights
Location: Jacksonville
Posted on: June 23, 2025
|
|
|
Job Description:
Description For the past 162 years, Swisher has been an industry
leader known for its iconic products and commitment to high quality
standards. With a rich history, Swisher serves adult consumers
through a diverse range of businesses, including Swisher Sweets
Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew
Estate: The Rebirth of Cigars. We have a passion for people and
helping them build rewarding careers. If you’re ready to create
excitement and drive what’s next in the industry, we’d love to hear
from you. The Director, Consumer Insights plays a pivotal
leadership role in guiding brand, product, and innovation
strategies through deep understanding of consumer behavior, market
trends, and category dynamics. This individual will serve as a
strategic partner to cross-functional teams, including Marketing,
R&D, Innovation, and Sales, ensuring that consumer-centric
thinking informs every business decision. With a strong blend of
analytical acumen and creative thinking, this leader will translate
data into actionable insights to drive sustainable growth across
brands and categories. In this role, you will lead a team of
insights professionals and oversee research programs that capture
the voice of the consumer at every stage of the product
lifecycle—from early innovation through to in-market performance.
You will ensure the organization remains ahead of evolving consumer
preferences and competitive shifts, using both traditional and
cutting-edge methodologies, including advanced analytics, social
listening and behavioral science. Key Responsibilities Lead the
development and execution of consumer insights strategies that
inform brand positioning, innovation pipelines, marketing
campaigns, and portfolio management Collaborate with marketing and
leadership team members to embed consumer insights into strategic
planning and decision-making processes Manage and mentor a
high-performing team of insights managers and analysts Oversee the
design, execution, and analysis of qualitative and quantitative
research projects (e.g., concept testing, shopper insights,
advertising/media effectiveness, in-home use tests, pack design
validation, behavioral segmentation) Serve as a thought leader and
internal consultant on consumer behavior, emerging trends, and
cultural shifts that influence purchase decisions Partner with
analytics, media, and digital teams to integrate first-party and
third-party data for a holistic view of the consumer journey
Influence and guide innovation strategy by identifying white
spaces, unmet needs, and opportunity areas for growth Ensure
research partners and agencies deliver best-in-class methodologies,
insights, and value Advocate for a test-and-learn mindset using A/B
testing, agile research, and rapid experimentation techniques
Qualifications Bachelor's degree in in Marketing, Business, Data
Science, Psychology, Sociology, or related field; Master's degree
preferred 10 years of experience in consumer insights, market
research, customer analytics, business intelligence, or marketing
strategy, preferably within a large CPG or FMCG organization 5
years of experience serving in a managerial capacity in
customer/consumer insights Proven success in leading large-scale
research programs and cross-functional initiatives Strong knowledge
of various research methodologies (quantitative, qualitative,
syndicated and behavioral) Excellent communication and storytelling
skills, with the ability to translate data into compelling
narratives for executive audiences Deep understanding of consumer
trends, cultural dynamics, and shopper behavior in omni-channel
environments Experience with advanced analytics, data visualization
tools, and CRM or loyalty data integration (can develop and
manipulate complex spreadsheets and data sets) Demonstrated
leadership capabilities, including team development, stakeholder
management, and strategic influence What We Offer Base salary and
bonus program Medical, dental, vision, life insurance effective on
date of hire Generous 401(k) Plan Defined Contribution Plan Paid
vacation and paid holidays Tuition reimbursement Professional
growth and development programs to help advance your career!
Official Contact Information Email: All official emails will come
from an @Swisher.com address Website: Verify job listings and
contact details on https://careers.swisher.com Important: We will
never contact you via Teams, Zoom, or Google Meets. If you qualify
for an interview, the proper meeting method will be shared with you
beforehand. Confidential information should only be shared through
secure methods outside of email Qualifications Skills Behaviors :
Motivations : Education Experience Licenses & Certifications Equal
Opportunity Employer/Protected Veterans/Individuals with
Disabilities This employer is required to notify all applicants of
their rights pursuant to federal employment laws. For further
information, please review the Know Your Rights notice from the
Department of Labor.
Keywords: , Daytona Beach , Director, Consumer Insights, PR / Public Relations , Jacksonville, Florida
